TVC & OOH: “Find your drive” (Turo 2021)
“Find your drive” was an aspirational call to action that showed that the Turo customer was more discerning and less complacent when it came to renting a car. The car complements their vibe; it’s not just a commodity. Riffing on the power of the car to unlock personal expression, we created a vibey TV and out of home campaign that elevated the car and the experience of using a marketplace like Turo to new heights.
OOH
Creative gallery
Near Madison Square Garden
TVC
We concepted, wrote, and produced two spots for the “Find your drive” campaign, that bring to life how the car can transform your mood, transform your vibe, and transform your day into something special.
Creative directors: Megan Natt, Ericka Ames
Producers: Estevan Padilla, Little Moving Pictures (EP Jeremy Summer)
Director: Mimi Cave