TVC & OOH: “Open doors” (Turo 2022)

After a couple years of accelerating business growth, we were tasked with creating a brand-forward campaign that would further drive brand awareness and affinity. We concepted, creative directed, and produced the “Open doors” campaign, which meant to capture the optimism and aspirational vibes of our “Find your drive” brand positioning. We see our hero blossom from being bored and uninspired at home to finding loads of adventures, enabled by finding the perfect car for any occasion. Shot on a blue screen leveraging Unreal Engine technology, this VFX-heavy campaign was Adweek’s Ad of the Day.

Creative directors, Turo: Megan Natt & Ericka Ames

Directors, Sixtwentysix: Miles & AJ

Producer: Estevan Padilla

OOH

To accompany the TVC, we created a billboard campaign that ran in San Francisco, Los Angeles, New York, and Miami.