“Lady Boss” confessional booth video

As part of an influencer marketing-driven “Lady Boss” campaign meant to shine a light on and celebrate women breaking barriers in the auto industry and beyond, we created a make-shift confessional booth at an event in NYC where we asked women questions about their experiences with cars.

From women who were stoked on cars to those who viewed them more as a utility, we painted a diverse scene of unique characters who brought their own lovely perspectives and personalities to question, are cars just for the boys?

Shot vertically with social sharing as the main dissemination tactic, the video was picked up by a few media outlets, including Forbes and Mediapost.

Writer/interviewer: Megan Natt

DP: Estevan Padilla

Creative direction: Ericka Ames, Megan Natt